Physical subscriptions are no longer offered however there is an option to subscribe to the digital edition. I think this is because technology has had such a surge of recognition recently and has become more common and popular.
Is there an ezine version with the same content?

There is an App for Apple and Google users, however it hasn't been updated since October/November 2014 and you also have to buy the magazines on the app to read them. So i couldn't check if the content was the same.To the left is what you see when you open the app, and to the right is what came up for me after the library was updated.
Is there content on the website that isn't in the magazine?
Yes, there is so much more content on the website than the magazine as the website is updated very frequently. I think this is for people that really want to know every story and head line they an go straight over and check the the website, however the general most popular stories will be features in the physical copies of the magazine.
How do they use social media to generate readers?
XXL Magazine use Facebook (https://www.facebook.com/xxlmag), Twitter (@XXL), Instagram (@XXL) and Youtube(https://www.youtube.com/XXLMagazine) generate readers.
How does XXL Magazine use sm to generate content?
Eleanor
This is useful research into distribution and cross platform features. Vanessa
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